ART DIRECTION + COPY + AI IMAGING
For the TV premier of Equazen Omega 3 fish oil tablets, that help to improve children’s cognitive abilities, I created storybook characters that came to life as a mother and child read together.
As well as the concept and copywriting, I developed all the animated characters and designed the book that appeared in the ad. Whilst the commercial was on air, sales at Boots increased by 22%.