ART DIRECTION + COPY + AI IMAGING
PRESS PRINT + DIGITAL
Potter’s Herbals have been making traditional herbal medicines since 1812. After a colourful redesign of their range, they needed a relaunch. My strategy was to bring Henry Potter back to life. This made the brand stand out from the crowd and gave Potter’s Herbals a platform to communicate a range of messages. In a one day shoot, I art directed a character actor in different scenarios to cover every eventuality. The hand painted backgrounds, vintage type and sepia
tinted photos emphasised the heritage of Potter’s whilst making the new packs really stand out.